Amazon's Alexa makes entry in the Hospitality Industry with Alexa for HotelsAug. 20, 2018, 11:17 p.m.
Alexa, Amazon's virtual assistance is now available in Hotels with Marriott International introducing Alexa for Hotels in selected St. Regis Hotels & Resorts, Marriott Hotels, Autograph Collection Hotels, and Westin Hotels & Resorts.
Be it requesting housekeeping service, Turning the lights off or listening to your favorite music, Alexa will offer all its services for you in these hotel's smart rooms.
Jennifer Hsieh, VP Customer Experience Innovation, Marriott International said, "So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels."
Amazon customers need to login to their Amazon Account to connect with Alexa in voice-assisted hotel rooms. Once logged in, customers can connect to all devices paired with Alexa in the room and listen to their personalized playlists and as soon as the customers check-out, Amazon Account gets automatically disconnected from Alexa.
Park Inn By Radisson New Delhi IP Extension in India is the first Hotel to offer smart rooms with Amazon's Alexa Echo Dot.
"We launched Alexa for hospitality with a private developer (Kamakshi Clouds) in India almost a year back when Amazon had not launched Alexa in India. We noticed the potential use of Alexa in guest rooms and integrated our back-end system to it. The mechanism was feasible for us to integrate Alexa as we already had a framework and system to service guests", says Saurav Dutta, General Manager, Park Inn By Radisson.
Recently in Portland, a family's personal conversation was emailed by Alexa to one of their contacts in Seattle without their permission which obviously questions the privacy in using Alexa.
Alexa for Hospitality also raises privacy concerns like in case someone else gets access to our personal conversations or what if our recordings get saved?
Presently, interacting with Alexa is available in English, French, Japanese and German. Soon, Alexa will support Italian and Spanish languages too.
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